中国商业文化研究会西游文化与经济发展委员会
The Committee on Journey to the West Culture and Economic Development

 

 1991-2025
Date of es­tab­lish­ment

 

“十四五”规划

14th Five-Year Plan 

 

01
推动中华优秀传统文化创造性转化、创新性发展。
Promote the creative transformation and innovative development of fine traditional Chinese culture.
描述
02
实施 文化数字化战略
Implement the cultural digitization strategy.
描述
03
形成以企业为主体、市场为导向、产学研用深度融合的技术创新体系。
Form a technological innovation system with enterprises as the main body, market orientation, and deep integration of industry, academia, research and application.
描述
04
推动数据赋能全产业链协同转型,鼓励企业进行数字化改造。
Promote data-enabled collaborative transformation of the entire industrial chain and encourage enterprises to carry out digital transformation.
描述
POLICY
政策

方向政策

Committee Introduction

以明确的方向制定政策,以精准的政策落实方向。

01
坚持社会主义先进文化发展方向,落实《关于推进实施国家文化数字化战略的意见》《“十四五”文化发展规划》等文件精神。
Adhere to the direction of advanced socialist culture, and implement the spirit of documents such as the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" and the "14th Five-Year Plan for Cultural Development."
描述
02
遵守《未成年人保护法》《网络文化经营管理办法》等相关法规,强化内容安全与防沉迷机制。
Comply with relevant regulations such as the "Law on the Protection of Minors" and the "Measures for the Administration of Online Cultural Business Operations," and strengthen content security and anti-addiction mechanisms.
描述
03
响应“文化出海”战略,推动西游文化走向国际,讲好中国故事。
Supporting the Culture Going Global initiative by showcasing the epic Journey of the Monkey King to the world and telling China's stories well.
描述
04
鼓励应用人工智能、区块链、元宇宙、VR/AR等新技术,提升文化体验与产业效率。
Encourage the adoption of new technologies like AI, blockchain, the metaverse, and VR/AR to drive innovation in cultural experiences and elevate industry efficiency.
描述
05
支持游戏科技在文化遗产保护、教育科普、虚拟会展等场景的跨界应用。
Support the cross-sector application of gaming technologies in scenarios such as cultural heritage preservation, educational science popularization, and virtual exhibitions.
描述

 

目的与意义

yanjiuhuijieshao

 

文化传承

1.系统梳理与活化西游文化资源,防止文化断层。

Systematically sort out and revitalize the cultural resources of Journey to the West to prevent cultural discontinuity.

产业赋能
 

2.打造“西游+”产业链,推动文化与科技、旅游、金融等深度融合。

Build a "Journey to the West +" industrial chain and promote the in-depth integration of culture with technology, tourism, finance and other fields.

商业创新


3.探索IP授权、数字资产、DAO社区治理等新型商业模式。

Explore new business models such as IP licensing, digital assets, and DAO community governance.


国际传播
 

4.以游戏为载体,推动中华文化全球化传播。

Take games as the carrier to promote the global dissemination of Chinese culture.

文化价值


5.增强民族文化自信,提升公众对传统经典的认同感。

Enhance national cultural confidence and enhance the public's sense of identity with traditional classics.


经济价值
 

5.培育新质生产力,带动数字内容、创意设计、文旅消费等增长。

We will foster new quality productivity and drive growth in digital content, creative design, and consumption of culture and tourism.

工作方向

work focus

以明确的方向制定政策,以精准的政策落实方向。

IP深度开发

“新西游宇宙”计划

启动“新西游宇宙”计划,开发系列游戏、动画、影视、舞台剧等

AIGC

应用AI生成内容(AIGC)、区块链确权、元宇宙场景构建

数字科技融合

文旅融合项目

Brand Merchant Maiyun

联合景区打造“西游主题沉浸式体验馆”“数字西游长廊”

Game global expansion strategy

推出国际服《畅玩西游》,结合Netflix《西游记》热度全球推广

游戏出海战略

非遗与文化创新

Intangible Cultural Heritage and Cultural Innovation

将传统工艺、地方戏曲融入游戏美术与音乐设计

Implementation of social responsibility

建立“西游公益计划”,开展文化进校园、乡村数字文化站建设

社会责任践行

 

党建工作

Organizational Structure

 

01
成立党支部,隶属于中国商业文化研究会党委或属地党组织。
Sed tristique risus ut mauris luctus rhoncus
01
02
坚持“党建引领文化发展”,将社会主义核心价值观融入项目策划与内容审核。
Uphold "Party building as the guide to cultural development," integrating the core socialist values into project planning and content review.
03
定期开展主题党日活动,组织“红色西游”学习教育,弘扬奋斗精神。
Regularly conduct themed Party Day activities and organize the "Red Journey to the West" educational program to promote the spirit of hard work.
04
推动“党建+文化+科技”融合,设立党员先锋岗,引领创新与社会责任实践。
Promote the integration of "Party Building + Culture + Technology," establish Party Member Pioneer Posts, and lead innovation and social responsibility practices.

扫描二维码分享到微信